One of the most powerful digital marketing strategies for businesses is to use social media. Despite being proven to be an extremely useful strategy in reaching your target audience, not many business owners see the value of marketing their products, services and brand on social media.
Writing content that is valuable to your audience will keep your social media platforms active and the audience engaged. But wait! Before you begin writing and putting images together, it’s imperative to have a strategy so that you can increase the engagement on your posts and get the most out of your social media interactions.
Understanding your target audience
Know who your customers are so that you can recognize what type of posts would get their attention. If your posts are targeted, you will know how your audience will respond. We’ve created a step-by-step guide on identifying and defining your ideal customer through developing their customer profile, get your copy here and begin understanding your ideal customer/client TODAY!
Watching your competition
Observe what your competition/similar brands are doing on their social media platforms. Don’t copy, rather check whether they’re getting the results from their interactions and how you can incorporate and do better.
Knowing the goal of the post
Consider what action you want your audience to take when they see your post. Do you want them to engage through likes, follows and shares? Are you looking to get them to click through to read more or take them to a landing page? Be clear about what you want your customers to do in order to take action.
Writing content that gets attention
Explain what you want your readers to do with each post that you upload to social media.
Adding relevant visuals
Make sure you’re adding relevant visuals to your posts to make it more attractive, this could be an image, a video, meme, gif. Add a nice touch with a unique branding element, or simply by adding your brand logo.
Asking your audience to share
Encourage your audience to share your posts and watermarked images both through social channels and your website. If you publish newsletters as well, encourage them to share it with their network.
Replying to comments
Respond and add comments on your social media pages and be a part of the discussion. Here you can showcase your knowledge in your industry or about a particular product. Follow key hashtags that are relevant to your brand and engage in discussions by adding value.
Before you plan your next social media posts, here are some easy channel-wise engagement tips to boost page likes, followers, shares, comments and more.
Instagram – Engagement and Conversions
An ideal platform to communicate your brand’s messaging through visual content, there has been a sharp rise in the number of Instagram users over the years.
Almost half of the users on the channel follow at least one business, which makes it a huge opportunity to boost engagement with your audience.
How to engage
Instagram users like cool visuals and authentic content over a serious tone of voice.
Most top-performing businesses on Instagram feature products. Including a call-to-action (CTA) to encourage your audience to directly check and make a product purchase works well on this platform.
Using hashtags is a great way to boost engagement. Posts that include at least one hashtag is known to perform better than those without. Also, a link shortener can be useful.
Place important content on the top of your post. In the Instagram feed, the caption gets cut off after the first few lines. To view the full post, users have to “Click More”, which may not always be appealing.
A range of emojis is at your disposal which makes your posts lively and interactive. So, make use of them.
Always regard the community and mention other Instagram users on the social network.
Facebook – Engagement, Sales and Lead
The perfect platform for small businesses to engage with their customers and build a relationship. Several businesses having a personalized social media approach are outperforming their bigger competitors.
How to engage
Include your audience by making them part of something special and getting them to move into action.
Hosting Facebook parties and giving away freebies, giveaways and certificates is a fun way to show your personalized approach.
Showing your personality visually is also a good way to improve user interaction with your Facebook posts.
Using humour lets your unique personality show through some of the witty posts that you create. Incorporate useful video tutorials in an interesting and fun way.
Having fun should be your priority for Facebook posts. The platform started as a means for you to let your followers know what you’re doing. Sharing exciting stuff that you feel is important for people to know will increase engagement to your page.
Making responsiveness a habit by interacting with the comments both for your posts and your inbox.
Creating a Facebook event and encouraging people to join will give you more visibility.
Posting about your business on your personal Facebook profile also makes sense as you may be connected to some of your followers personally.
Investing in videos improves further engagement to your profile with views and a clear call to action.
Post great local content such as images. Some businesses find it challenging to market on Facebook and offering visual content is a good way to build traction.
Posting behind-the-scenes on Facebook so that your community gets to see a sneak peek of what you’re up to that no one else can see. Some of the most loved shows take people off-camera through such meaningful footage.
Twitter – Engagement and Followers
Build a social network between you and other industry experts by retweeting and commenting on each other’s posts. Clicks on your posts can redirect traffic to your site, while increasing visits, leads and sales.
How to engage
Following each other’s posts with likes, hearts, retweets and comments is a great way to engage with content and get others to follow you.
Keeping your tweets brief can be challenging as Twitter allows only 140 characters. But limiting your character count a little bit will help increase post engagement.
Sharing links along with your post will help get clicks to your site. Use a link shortener to truncate various links.
Knowing the peak hours during certain times of the day when your audience is most active helps them to engage more with your content.
Opting for promoted Twitter ads is a good way to get your content seen when you have very little followers. Although pricier than Facebook, Twitter ads can still boost engagement for your business.
Providing value to your audience should always be on the top of your mind. Speak about your business; however, in the best interest of the audience that you’re targeting.
Using hashtags is an essential part of Twitter. It increases the post relevancy and improves engagement for your business since users searching for that specific hashtag can find you.
Sharing images with posts is always a great idea particularly when the character limit for the post is 140.
LinkedIn – Boost content engagement
One of the most under-utilized social platforms LinkedIn, has a huge follower base and for businesses, it is easier to tap into this target market.
How to engage
Keeping it simple and concise helps drive higher engagement. Do keep in mind that the post copy will get truncated after 100 characters, so your key messaging could feature in the first few lines.
Analyzing the news before reporting is a good way to understand what impact it will have on your followers. Make sure you add some insights and takeaways with your unique perspective.
Repurposing third-party content to develop posts that align with your audience’s interests is great for storytelling.
The power of video using YouTube, Vimeo and SlideShare allows your audience to follow your story in their feed without disrupting their scrolling experience. This more creative format has a higher attention span.
Stories of human interest is a more engaging content style that diversifies your posts and reaches professionals that are after all humans as well.
YouTube – Visitor engagement, shares and channel subscriptions
Both small and big enterprises are producing videos to better engage with their audience through formats that are informative and entertaining. Creating content for YouTube means you have to invest time in video production.
How to engage
Setting up your YouTube channel is just as easy if you already have a Google account.
Adding a banner and trailer to your channel while putting out video content regularly helps make your page appealing.
Creating videos that fit your brand tone, personality and style. People relate more to conversational-style videos than professional ones.
Posting videos on your blog is easy by using YouTubePlayer. Customize your video on YouTube by embedding codes to autoplay, hide control, play on loop, eliminate related videos and more.
Uploading informational videos such as vlog, how-to-style series helps explain your products or services in a much better way. It provides a great platform for customers to understand your offerings.
Paying attention to your title keyword is the most important means to get your videos seen. Adding keywords to your video description makes it easier for users to find your content.
Increasing upvotes to your comments on channels similar to yours will increase visibility and the potential click back to your videos.
Interacting with your viewers by responding to their comments in a thoughtful way will improve engagements to your channel.
Tracking your success through a clear call to action is a great way to get people to take the steps that you intend them to. Know what you want to achieve earlier on and plan your content accordingly.
Writing posts for social media that attracts attention and gets people to become a part of the discussion is an art. Try various strategies that work for your audience type. Whatever you do, make sure you always have a call to action for your posts to let your audience know what to do.
If you’re not sure how to start or how to craft your messaging, schedule a 30mins FREE discovery call with our consultant and we will help you with a solid plan of action.
Until next time,