One of the most powerful digital marketing strategies for businesses is to use social media. Despite being proven to be an extremely useful strategy in reaching your target audience, not many business owners see the value of marketing their products, services and brand on social media.
Writing content that is valuable to your audience will keep your social media platforms active and the audience engaged. But wait! Before you begin writing and putting images together, it’s imperative to have a strategy so that you can increase the engagement on your posts and get the most out of your social media interactions.
Understanding your target audience
Know who your customers are so that you can recognize what type of posts would get their attention. If your posts are targeted, you will know how your audience will respond. We’ve created a step-by-step guide on identifying and defining your ideal customer through developing their customer profile, get your copy here and begin understanding your ideal customer/client TODAY!
Watching your competition
Observe what your competition/similar brands are doing on their social media platforms. Don’t copy, rather check whether they’re getting the results from their interactions and how you can incorporate and do better.
Knowing the goal of the post
Consider what action you want your audience to take when they see your post. Do you want them to engage through likes, follows and shares? Are you looking to get them to click through to read more or take them to a landing page? Be clear about what you want your customers to do in order to take action.
Writing content that gets attention
Explain what you want your readers to do with each post that you upload to social media.
Adding relevant visuals
Make sure you’re adding relevant visuals to your posts to make it more attractive, this could be an image, a video, meme, gif. Add a nice touch with a unique branding element, or simply by adding your brand logo.
Asking your audience to share
Encourage your audience to share your posts and watermarked images both through social channels and your website. If you publish newsletters as well, encourage them to share it with their network.
Replying to comments
Respond and add comments on your social media pages and be a part of the discussion. Here you can showcase your knowledge in your industry or about a particular product. Follow key hashtags that are relevant to your brand and engage in discussions by adding value.
Before you plan your next social media posts, here are some easy channel-wise engagement tips to boost page likes, followers, shares, comments and more.
Instagram – Engagement and Conversions
An ideal platform to communicate your brand’s messaging through visual content, there has been a sharp rise in the number of Instagram users over the years.
Almost half of the users on the channel follow at least one business, which makes it a huge opportunity to boost engagement with your audience.
How to engage
Instagram users like cool visuals and authentic content over a serious tone of voice.
Most top-performing businesses on Instagram feature products. Including a call-to-action (CTA) to encourage your audience to directly check and make a product purchase works well on this platform.
Using hashtags is a great way to boost engagement. Posts that include at least one hashtag is known to perform better than those without. Also, a link shortener can be useful.
Place important content on the top of your post. In the Instagram feed, the caption gets cut off after the first few lines. To view the full post, users have to “Click More”, which may not always be appealing.
A range of emojis is at your disposal which makes your posts lively and interactive. So, make use of them.
Always regard the community and mention other Instagram users on the social network.