The season we’re living in is very critical to the messaging we put out, whether that’s online or offline. We have to make sure that what’s being communicated is exactly what we want to communicate.
In this blog we'll be giving you the 2 most important tips and insights with our recommendation on how you can:
Promote and market your brand while seeking new clients/customers
Create a compelling and impactful brand message
Stay updated with the latest information on how to reach your ideal customers/clients
Every brand is unique in their journey, background, their services/products and offering, and objectives, therefore their brand messaging and the tools used to communicate that message should highlight their uniqueness and difference within the marketplace.
That being said, I’m sure you can now see the importance of having your brand’s message stand out from the clutter and noise in your industry, your customers or potential customers should be able to identify you without having to sift through the noise.
We work with our clients to identify, emphasize and showcase their unique offering to their ideal customers, which ultimately brings them the exposure they need to run a profitable business. We do this with our in-house Savvy Marketing Tools and resources.
We find that business owners often don’t realize or have defined their ‘why’, and that’s where we come in. We help them drill down to the need they are meeting with their product or service. They are always surprised about what we actually find and we use that to their benefit as part of their marketing strategy, this is the gold that we went digging for, we use it to promote, communicate and market the value our client's brand offers. Cool right!?
The Anticipated First Impression Test
So first things first. Your first impression. You have no idea who's seeing, reading or engaging with your content, (unless you're a social media analytics nerd like our colleague!) So don't assume anything!
What we mean by that is more information is better than NO information. Now, please don't use this out of context; read on so we can explain some more. For example, in your social media profile description you've listed the name of your company, check. Your role or title, check. Some of the services/products your offer; check (I hope so).
Have you noticed anything missing? Most people don't include the city! Listen, this can be a great oversight, but it leaves your POTENTIAL customers wondering "where is this business?".
We all know location, location, location is important. Well, that real estate reference applies here too.
We live in a time where people migrate, move cities and provinces or state...often. It's not uncommon anymore. So don't assume your POTENTIAL customer knows where you are located, simply because you yourself live in that particular city. Be clear! don't give simple questions the opportunity to turn a customer away.
In the majority of cases, your brand presence and message is your only chance to leave a great, impressive first impression. Once that chance is gone... It's gone!
Research shows that your window for that first impression is 6 seconds!!
You have to capture your ideal customer’s attention within 6 seconds to encourage them to engage with your brand and pique their interest into learning more about your product or service and how you can solve a problem they may be facing. Use those 6 seconds very wisely!
Check Your Attitude!
That's your first tip! Your second tip is focused on your attitude, no... not YOU per se, still regarding your brand’s message. Have you ever received a text message from a friend who’s desperate to borrow $20? Or a spouse who's angry at you? Ok, we all have been there, right? You can sense the tone of desperation in their message. The same goes for your brand!
Honestly guys, customers can tell if you're desperate, serious, confident, lazy, yes... lazy.
Your tone should be exactly what you want it to be, whether it’s a strong, confident, empowering, funny persona. The person engaging with your brand should think, wow! I want to know more about this brand.
Hopefully, those two tips will help you with creating your own brand messaging; incorporate these tips and it will help bring more exposure to your brand.
Stay updated with our savvy tips. Share your comments with us on our social channels, how and if these tips helped you! We'd love to hear!
Contact us if you’d like us to help you define your brand messaging to reach your ideal customer.